City Bank Mortgage Campaign

Campaign look for City Bank Mortgage (2017). Campaign collateral includes print ads, outdoor, and digital materials.
 

Client | City Bank Mortgage

ART DIRECTION | Lacey Martinez

Graphic Design | Michaela Yarbrough

Copywriting | Bailey Baethge

Silver Addy - cross platform campaign

 

While working on the main campaign collateral, I had the opportunity to create a 3-D piece to be placed as a table setting at the campaign launch luncheon.  The piece is presented as a house and folds out into a flyer to promote the new campaign. 

Mortgage-OOH.jpg
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City Bank Mortgage Print Combined.jpg